The kids industry is saturated. There’s what seems to be a sea of products, services and solutions for families and everything seems to already exist.
So it’s understandable that you might find it very difficult and overwhelming to cut through the clutter and make people want to buy what you have to offer. Marketing your business can feel like a huge task and you can easily feel stuck and get lost in the process.
But it does not have to be that way!!
Selling your family products or services can become easy – if you put the right strategy in place. We at BEE A BRAND can help you gain clarity and confidence on what makes your business unique and how to define a brand strategy that will make you stand out from competition.
We help you reveal the problem that your business resolves & identify the group of parents that will benefit from your offer
We help you uncover what makes your business unique and turn it into a crystal clear message that sells
We tell you which are the right marketing strategies for your business and how to execute them consistently
Little Readers is the first subscription book club in Spain, that enables families to receive English books on a regular basis to their doorstep. What makes this business unique is that all of the books are very carefully selected and treat today’s important topics such as inclusion, gender equality, global warming and disabilities.
We were at Little Readers side from the ideation phase and helped them identify their target audience, analyze the competitive landscape, came up with the final name, developed a business and brand strategy together and supported their future marketing and communication strategy.
Pose & Play Barcelona is a dress up and fashion photography experience that is unique in Barcelona. Families and kids of all ages can sign up for themed studio photo sessions and can pose in original costumes professionally in front of the camera.
We helped this lovely business come to life from the idea stage to the full brand creation: we analyzed the existing competition, did a target audience segmentation, developed a business and brand strategy, supported the name creation and the service offers and suggested channels for the communication strategy.
Kids Time Me Time is an international daycare and early development center. It is a tailor made alternative for parents in Barcelona, who want to leave their children in safe, competent hands, while they are out and about to run errands.
We helped this unique daycare develop its branding from the very beginning: we discussed the vision and mission for the center, did a competitive analysis of the market, created a target audience segmentation, defined the brand purpose and brand promise, created the name and the messaging strategy, and helped with ideas how to promote the daycare in the future.
Thai together is an unique Thai experience in Barcelona, where customers not only can try authentic Thai food, but they are also part of the preparation process.
We helped Thai together with its full brand creation from the idea stage to execution including a competitive analysis, target audience segmentation, vision, mission, brand purpose and brand promise definition, we invented the name and helped with future communication and promotional strategy ideas.